Autores
Lardent, Alberto R.
2
Fernández Escalante, Fernando
1
Gerson, Richard F.
1
Jaimez, Jorge; Domínguez, Valeria
1
Katz, Bernard
1
Kotler, Philip; Armstrong, Gary
1
Lafuerza, N.D.
1
Litrenta, Javier
1
McKenna, Regis
1
Melkman, Alan
1
Plans Alvarez, Jorge I.
1
Rataud, Pierre
1
Stanton, William J. ; Etzel, Michael J. ; Walker, Bruce J.
1
Strafford, John; Grant, Colin
1
Sugarman, Joseph
1
Vicente, Miguel Angel (coord.)
1
Wheeler, Elmer
1
Wise, Tom
1