Autores
Bertoletti, Mario
1
Davis, James H. (rev.)
1
Dygert, Warren B.
1
Fernández Durán, Elsa S. de
1
Giorgis, Martín Iván; Karkebe Lama, Roberto; Bellone, Julio César
1
Jiménez, Román A.
1
Jones, Eduardo D.
1
Kotler, Philip; Armstrong, Gary
1
Lafuerza, N.D.
1
Lardent, Alberto R.
1
Stanton, William J. ; Etzel, Michael J. ; Walker, Bruce J.
1
Stroh, Thomas F.
1
Wheeler, Elmer
1
Wise, Tom
1
Zyman, Sergio
1